CAPS I - Marketing & Communicating with the Aging in Place Client

Describe what aging in place is, why it is important, and what challenges come with it Describe three segments within the AIP market that present business opportunities for building professionals Identify access points and marketing opportunities within targeted AIP market segments Identify common challenges of functioning in a real-world environment for the AIP population Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients Explain how allied professionals can collaborate effectively to serve a targeted AIP market